Design
4.5 min

The Secret for a Great App Design

August 27, 2021
The Secret for a Great App Design

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The finest goods excel at two things: features and details. People are drawn to your goods because of its features. The particulars are what keep them there. And it is the specifics that set our app apart from the competitors.
Microinteractions are one of the most effective ways to provide nice feedback.
When consumers find microinteractions, which are often overlooked, they provide a sense of well-designed experience. Recognizing the value of microinteractions as a designer is just as important as developing them.

What is a Microinteraction ?

Microinteractions are product moments that do a single little job.

These small features generally fulfill the following vital roles:

  • Communicate feedback or the result of an action.
  • Accomplish a task.
  • Enhance the sense of direct manipulation.
  • Help users visualize the results of their actions and prevent errors.


Some examples:

  • The vibration and the sound notification when paying with apple wallet.
  • Interface animation on user input.

Why Microinteractions Work

Microinteractions succeed because they dig into the user's natural need for acknowledgment. When users interact with UI, they want to know that their actions are being received by the system. Microinteractions can also educate users on how to engage with the system.

Call to Action

Microinteractions have the potential to inspire users to interact. By incorporating empathy into the user experience, you increase the likelihood that users will take action. However, make sure the current visual signals and animations are acceptable for your users. Also, consider how long the microinteraction will be used - will it become unpleasant after the 100th usage, or will it be universally obvious and unobtrusive?

Tip: Focus on user emotions because they play a huge role in user interactions. Draw from context & user research and design for repeated use.

Identifying Opportunities

Part of the beauty of microinteractions is that they can be inserted in a variety of places, around any potential action. In general, though, they tend to come up in the following areas:

Showing System Status

According to Jakob Nielsen's first usability heuristic principle, "keep your user informed about what is going on." When a user initiates an activity, they expect an instant answer. However, there are times when an app requires more time to finish an action. As a result, the interface should keep the user informed of what is going on.

Highlight Changes

When an important event occurs, we must display alerts to notify users. This may be accomplished with the assistance of animation. It will draw users' attention and ensure that they do not ignore what you believe is vital.

Visualize Input

One of the most crucial aspects of any application is data input. And micro-interactions elevate this process to a new level. You may provide feedback using existing graphic elements, just add attractive visual features.

tip: Microinteractions help reveal information and help user to reach their goal.

Note:

  • Microinteractions act as facilitators for interactions between a user and a system, this means that animations should be made with quality.
  • Microinteractions should save time by instantly communicating what is happening in a way that doesn’t bore or distract the user.
  • Knowing your users and the context behind the interaction will make microinteractions more effective.
  • Microinteractions must survive long-term use. What seems fun the first time might become annoying after the 100th use.

Conclusion

Design with care. Great design has to happen on all levels, from large functional part down to tiny microinteractions, the risk of having issues with page speed is around the corner.

Let's build something great together!

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The Secret for a Great App Design
Design
4.5 min
The Secret for a Great App Design
August 27, 2021

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