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How to simplify your site management with Webflow integrations

January 12, 2022
How to simplify your site management with Webflow integrations

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Designing and maintaining a site is a big undertaking, especially after adding tasks like publishing blog posts, setting up landing pages, tracking form submissions and more.

Webflow is a site builder that helps you create the online presence of your dreams, and adding Zapier automation can help simplify site management. This allows you to reduce the time you spend facilitating important but redundant tasks that eat into your schedule. You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, getting started is free.

Track customer support needs instantly

It's extremely common for customer support to sometimes fall to site management teams, especially if they receive requests through the site that need to be sent to customer support or sales teams. Customer service needs will be a top priority for many businesses, whether it's about issues with an order or helping to resolve a SaaS technical issue. Your team wants to be notified immediately without the risk of having a help desk message stuck somewhere in the backend of your site. If you have a Webflow module intended for customer service support, you can use Zapier to sync it with multiple help desk platforms, ensuring that tickets are created immediately in the help desk software. Your team will never miss a beat and your customers will receive lightning fast service.

These are just a few of the Zaps, our word for automated connections you create with Zapier, that you can configure with Webflow. If you don't use these apps or would like to explore other ways to connect them to the apps you do, contact us and we will help you.

Add new subscribers to your mailing list

Does your site have pop-ups, opt-in widgets, or CTAs to sign up for your newsletter? Or do you use lead magnet landing pages to build your list?

If so, you want to automatically sync new subscribers from Webflow to your email list. This is something that is often lost or significantly delayed if it's addressed manually, so it's not something you want to leave on your to-do list.

Instead, you can use automation with Zapier to automatically send leads captured on your Webflow site directly to your email list with software like Mailchimp or MailerLite. You can have auto-responders set up and ready to go so that shortly after new subscribers sign up, they'll receive a welcome email so you can get off on the right foot.

Keep track of submissions in a spreadsheet or database

If you want a searchable and sortable record of all your form submissions, Zapier can help you with that too. You can submit all of your form submissions to Google Sheets, Airtable, or Excel so you have an archive you can use to analyze and gather information.

Stay on top of form submissions

For many companies, form submission is what leads directly to sales. Businesses with enterprise-level software plans might rely solely on form submissions to acquire these customers because they can't pay for a plan through the site, and small businesses such as individual bakeries, freelancers, and photographers might only be reached through the form on their site to book appointments.

It's essential to stay on top of form submissions so you can respond quickly (even potentially on an automated basis!) To cultivate leads and convert sales as soon as the opportunity presents itself.

Get instant notification of form submissions

Sometimes a company or team wants immediate notification of all new form submissions. Maybe it's a form that brings in high-value customers who require a quick and personal response, or it's because closing as much business as possible is important right now.

You have the option to use Zapier to send all completed Webflow forms directly to your main communication channel. If you want to receive a Slack notification or an email (or both!) you can do so. You can then respond promptly, taking advantage of any potential opportunities that come your way.

Automatically send a personalized response

‍In addition to receiving notifications so your team can respond, you can use automation to send a personalized response after each submission so your lead or potential customer knows you're on their mind.

If you collect email addresses via the form, you can send an email right away, using Zapier to insert the information from the form submission into the email you send. Once someone submits a form, they will receive an immediate response letting them know that their submission was received and what they can expect from you next.

Use RSS feed content to generate CMS elements.

‍Content marketing is exhausting and generating new ideas on a regular basis can be tiring and challenging.Creating content is hard and getting ideas is difficult; RSS feed content can be used to automatically generate CMS elements in Webflow. You can use your RSS feed or use other public feeds.

Relevant content is a sure way to engage your customers and subscribers, so having new RSS elements automatically added as new CMS elements can not only be a time saver, but also an easy way to speed up your content marketing and blog post-creation process.

One website for your entire business

While some people think of a business website as a set it and forget it hub that can be left alone after its initial setup, there's more to it than just basic maintenance if you want it to be your true online home. Site management can include tracking online forms, setting up new content, and linking user information from the site to third-party tools you use to connect, stay connected, promote sales, and build relationships.

All of the site management tasks discussed in this post take a significant amount of time and are very vulnerable to human error if completed manually. Automation is key to reducing time-consuming tasks on a day-to-day basis, increasing the speed and reliability that gets results.

Interested in automating your Webflow site for simplified management? Start your free trial with Zapier today, and contact us if you have any question!

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