15 min

top eCommerce strategies and industries for 2022

December 2, 2021
top eCommerce strategies and industries for 2022
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Have you finally decided to open an ecommerce business, but are still wondering what to sell online in 2022? It may seem like a trivial question, but it's not at all. For a successful eShop, in addition to choosing the right sales and distribution channels and an adequate investment in marketing and advertising, it is very important to identify the best products to sell online.

Finding products to sell on the internet can be a difficult process, especially if it's your first time in the world of e-commerce and you don't have a large initial budget to invest. No panic!

First of all, to make sure that your store offers high quality products at an affordable price, you can opt for the dropshipping method: dropshipping does not require the physical storage of goods, so you can add (or remove) products to your catalog at any time, to adapt your offer to market demand. 

Once you've discovered all the benefits of dropshipping, you can check out the list of the 37 best dropshipping providers in the UK and carefully choose what to sell online to earn money.

The choice of products to sell in your e-commerce is not obvious. Not all the products that are successful in the classic stores are suitable for online sales, also the items "too common" are generally already offered by major competitors (such as Amazon), while those "too niche" risk not receiving the right attention.

In this article we explain what you need to sell online: from a good strategy to choose the products to offer on the internet, to the mistakes to avoid up to 8 categories of trendy products to sell online in 2022.

Strategy for choosing products to sell online

The first question you ask yourself when you think about getting into e-commerce is: what do you need to sell online? First, a strategy for choosing the best products to sell on the internet. Below, we'll give you some tips on that.

Find popular products to sell in dropshipping

If you decide to dropshipping, your best bet is to identify the most popular products on the market and add them to your catalog. To figure out what items are in high demand right now, consult resources like,, and Google Trends and make note of the products you think might fit in your inventory.

There are also a number of companies that specialize in research that offer this type of information, but more often than not these services come with a fee. In this article you will have the opportunity to see what direction the market is currently going in and get inspiration for your own business.

Identify a niche market for your products

Carving out a niche market means less competition. Having less competition means your marketing campaigns will be much cheaper and more effective, and your store will appear higher in search engine results. Identifying a specific niche market is a good way to understand which products are currently trending and start selling online. But remember, with dropshipping, you can always add new products (related or not) to your catalog, diversify your brand and reach new customers.

Study your competitors' strategy and products

Study your competitors, find out what products they are selling, how they sell them and who their suppliers are. If they're offering items that you thought you could offer in your store, but couldn't acquire at a competitive price, you may have to consider removing those products from your catalog, at least for the time being. 

Explore the pages of Social Shopping and choose what to sell online

Social Shopping platforms are e-commerce-enabled sites where the shopping experience is shared (through likes, comments, recommendations or product sharing) with a network of people. Those who sell on these sites use the recommendations and influence of users to attract more customers and increase sales. Among the main Social Shopping platforms are Pinterest, Wanelo and Etsy; you can use them to identify the most popular products and choose what to sell online in 2022.

Use communities to find new items to sell online

Finally, don't underestimate the world of communities and forums dedicated to e-commerce. On Facebook, for example, there are hundreds of groups that can help you explore the needs and desires of your potential customers. On the web there are many forums of this type, just search for the keywords of your interest and you're done! Sign up and explore these communities for new ideas on what to sell online. 

Mistakes to avoid when deciding what to sell online

Like all businesses, e-commerce has its risks, and one of the biggest is choosing the best product or service to offer online. Here are 3 mistakes to avoid when deciding what to sell online:

  • Propose a product without having studied the market. To sell online is not enough to set up an e-commerce, upload any products and wait for them to sell. The first thing to do is to study the market, make a prior analysis and design a sales strategy. 
  • Compete with the big giants without having the appropriate means. Proposing products in your e-commerce that are easily available in other online stores is not a winning choice. We advise you to avoid saturated market segments and to focus initially on a narrow niche, and then expand your offer (if you want to) at a later date. 
  • Don't be patient and expect great results right away. As much as you may have chosen the perfect product to sell online, we have to warn you about one thing: don't expect an immediate boom in sales. Shape your corporate identity and spread it on the internet, make your product known, retain your customers: if you identify the right product and propose it in the best way, with time the results will come!

What to sell online in 2022: 8 trending product categories for your ecommerce business

As we have just seen, the first step in choosing what to sell online in 2022 is to understand what users are looking for. That's why it's very important to carry out a prior market analysis, for example using Google Trends, a free Google tool that shows the most popular searches made by users. Knowing the most searched products, you can choose what to sell in your online store starting from the needs of potential customers.

To give you the initial push, we've created a list with 8 ideas of what to sell online in 2022, according to user research results on the web. These are trendy products to sell on the internet via dropshipping, which will allow you to make good money for a low initial investment. 

1. Household items

Housewares confirmed its trend in 2020 with a market value of €550 billion, and although these items became trendy during the pandemic period, this growth is not likely to slow down. A steady growth of 4.8% is expected between 2021 and 2026. We know that during the pandemic working from home encouraged the desire to create a comfortable atmosphere, thus the demand for homewares, but that's not the only reason now. The housing market is recovering quickly and there are numerous new homeowners each month looking for these types of items.

In this category we highlight four products:


Carpets have become one of the best selling and trending items, based on their utility, length, material and intended use, they are items that help people to keep dirt and grime out of the house, also they are an appreciated piece of furniture and make the house comfortable. The carpet market is expected to grow at a CAGR of 4% between 2022 and 2026

Bed linen

Blankets, linens, mattresses, pillows, pillows, duvets and quilts are included in this 2022 trend product category. They improve sleep, ensure comfort and hygiene and are also an integral part of furniture with their aesthetic value. 6% growth has been forecast between 2022 and 2026.

Home containers

Other trending products for 2022 are home storage containers. As with the other trending products in the homewares industry, their demand is likely increasing due to the recent practice of working from home. Containers help organize and store clothes, food, supplies and other household items; they can also be used as a piece of furniture, depending on the style and room you're storing your things in.

Towels and tea towels

Based on research by IMARC Group, tea towels will reach a market value of 18 billion Euros by 2026 with moderate growth over the next few years. With new technologies introduced by manufacturers, there is a wide choice in materials and performance for this type of item mainly used for drying and cleaning surfaces, especially for the kitchen. These products are trendy and you should consider adding them to your catalogue if you haven't already.

2. Trendy cosmetics and hair products

If you're looking for successful trending products to sell in the beauty industry, you should know that hair tools and accessories are becoming increasingly sought after on Oberlo, Google and AliExpress.

Wigs and extensions

Wigs are still one of the most on-trend items to sell online. The demand for wigs has been substantially growing over the past few years and the trend will not change for the future. According to the report "Hair Wigs and Extensions Market - Global Outlook and Forecast 2021-2026" the growth of this trending product will continue with a CAGR of 13% between 2021 and 2026. North America will account for the majority of the wigs market, so you can focus on launching your brand and products in this region.

Scarves and bandanas

Hair scarves are another trendy product to sell online that doesn't seem to slow down its growth even in 2022. It is a timeless accessory that is becoming increasingly relevant in online sales. According to Google Trends, searches for "scarf" are growing steadily; moreover, this type of item associated with the beauty and fashion industry can prove to be an impulse buy. So, following the current trends in hair fashion, you can offer a whole collection of different women's hairstyles made with your headscarves.

The beauty industry, on the other hand, is always in fashion, with numerous brands and celebrities launching new trends and products on the market. Now the most trending beauty products include:

False eyelashes

The global false eyelashes market was valued at 1186.04 million in 2021 and is expected to reach 1762.43 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028. These items have been on trend for years and are now among the most popular beauty products for 2022. False eyelashes have become indispensable in most looks due to their practical value and easy application.

Nail extensions

Also known as fake nails, artificial nails, fashionable nails or acrylic nails, this is a very popular beauty item. Google Trends has seen a substantial growth in searches for these nail extensions proving that this is a popular item with growing popularity.

3. Trendy eco-sustainable and biodegradable items

This trend is quite recent, and is expected to last for at least the next 30 years, based on the paths taken by many governments. Looking at all the countries in the European Union, for example, they are moving towards ecological transition, a process that will end around 2055. Although most activities are planned to reduce emissions and dependence on fossil fuels, the topic of environmental sustainability and biodegradability has never been more relevant than at this moment. In addition, consumers are aware of the consequences of climate change, and many people are already trying in their own small way to reduce their environmental impact.

Technology products and accessories made from sustainable materials, for this reason, are items to consider when it comes to launching a new business, as it can be the ideal time to launch a successful brand for the next few years.

In this category we include these trending products for 2022:

Compostable and eco friendly mobile phone covers and laptop cases made of cork

Soft, durable, and biodegradable, cork laptop covers are an innovative product with high potential, considering that the laptop market will grow at a projected CAGR of 31% between 2022 and 2028. Similarly, interest in biodegradable mobile phone covers is increasing.

Biodegradable cork yoga mats

Yoga is a discipline that is becoming increasingly popular in recent years, with international statistics placing it among the 10 most popular physical activities in the world. The market value is about 10 billion euros in 2021, whose growth has a CAGR of 5.3% that will allow it to reach 13.1 billion euros by 2026. These are trending products in 2022 which, along with the eco-friendly trend, make them the perfect choice for a new brand, considering that yoga enthusiasts prefer to buy products and services that are healthy, comfortable and environmentally friendly.

Blossom cork yoga mat by Scoria

4. Trendy wellness products

As you can imagine, due to the pandemic, the public's interest in wellness and health products increased during 2021 and this growth will continue for 2022. Here are some examples of trending wellness products you should consider for 2022.

Green supplements

It is a supplement extracted from vegetables, algae and probiotics that boost the immune system and help reduce the risk of chronic diseases; it is rich in vitamins, minerals and antioxidants. The ever-growing worldwide trend of these products shows that these are trendy items to sell online, especially at this time in history when people are very interested in their health.

Detox teas and juices

There are different types of teas and juices that have detox benefits. Today the market for detox products is valued at €2.93 billion - we're sure you'll find a good niche in it!

Ketogenic bars or powdered supplements

The ketogenic diet is certainly not new, but there is no doubt that it represents a major trend. Followers of the ketogenic diet follow a very restricted diet and training regimen and need to consume high quality foods after their workouts: selling ketogenic bars or supplements can be a winning choice.

5. Hi-tech products and accessories

Technology products are an ever-present category that includes many trending products to sell online, fulfilling the needs of many different types of consumers. Here are some tips on some successful products to sell, according to the latest market trends.

Car holder for mobile phone

It can often happen that you use your smartphone while driving but it's not safe: that's why accessory manufacturers have started to produce smartphone mounts for cars, now one of the most trendy products to sell online, whose popularity is increasing every day.

Wireless chargers or wireless charging stations

Due to its usefulness and flexibility in use, this hi-tech product has been appreciated for several years and continues to be one of the best trend products, as it has great potential in the online market.

USB Expansion Peripherals

The growing number of people working from home has created an ever-increasing demand for electronic peripherals that help better organize their workspace. USB docking stations with the latest USB Type C standard are the ideal solution for those looking for a way to keep their technology devices connected at all times.

Mobile phone covers

Undoubtedly, all these are trendy products to sell in your e-commerce. Along with the high volume of smartphones sold every year, there are large varieties of mobile phone covers available of various types, sizes and uses required for both protection and aesthetic purposes.

Wearable Devices

Wearable devices, such as fitness trackers or smartwatches, have been a big trend since the last few years; they are user-friendly devices with many built-in features that make them a trendy product to sell in 2022.

6. Pet products

The pet supplies market is among the most stable. Establishing yourself within this market segment could guarantee you lasting success. Online stores that sell products for your four-legged friends (dog and cat beds, grooming accessories, canned food, toys, etc.) are quite successful.

Some examples of on-trend products you can offer in this niche market are:

Pet food

The popularity of various types of pet food is growing by leaps and bounds. When you get attached to a pet, there is no limit to how much you can spend to ensure their well-being. This trend is reflected in the steadily growing demand for pet food.

Bathroom accessories for animals

Another great choice for products to sell online is pet bath accessories, definitely a type of item that is always necessary for the cleaning of our four-legged friends. A trendy item in this category is Aquapaw, a smart pet bath accessory that comes with a useful kit of accessories perfect for use with large dogs.

Pet carriers

The market for these types of items has huge potential and their interest is steadily growing over time. Buyers are looking for carriers that are lightweight, rigid and comfortable, both for them and their pets, and also have a wide selection of styles, colors and materials. When asking yourself what products are currently trending, you should consider this niche market.

7. Fashion accessories and trendy jewellery

Fashion always has a great influence on men and women who like to take care of their appearance, and it represents an ideal slice of the ecommerce market. For this reason, you can find hundreds of trendy items to sell online in the fashion and jewellery marketplace; nevertheless, we want to give you some tips on the latest trends.


Bralettes will officially replace crop tops and the trend is expected to explode this summer. You can easily earn money by selling these items online and become a stylist for your customers, suggesting the most appropriate way to wear bralettes. For example, you can suggest matching the brassiere with other items in your catalog, such as pants, coats, skirts or high-waisted pants.

Shaping underwear

They may not be fashionable items, but numerous people use shaping underwear to improve their silhouette when wearing a dress. The various types of shaping underwear meet the different needs of the audience, from the piece to contour a single area to the total shaping sheath. So, you'll have numerous options to add to your store's catalog while still maintaining a well-defined audience.

Second hand jewellery

These are very popular items in terms of sustainability and more and more young consumers are interested in buying pre-owned and vintage jewellery. Pre-owned luxury jewellery is also growing in popularity showing an increase in sales, making it a trend product for 2022

Minimalist jewelry

Minimalist jewelry is among the products that have experienced a sales boom in recent years, benefiting online retailers in the industry. Google Trends data globally shows frequent and numerous searches by consumers for this type of item, although online supply is almost non-existent. So, if you're wondering what to sell online in 2022, the answer could be just that: minimalist jewelry.

8. Trendy sports products

Another way of dedicating oneself to one's wellbeing that has become popular during the pandemic is sports: at home, in the gym or outside. It's no surprise, then, that sporting goods are a trending product in 2022. What can you sell online in this category? If you use the dropshipping method, you'll potentially be able to meet every need, from clothing and accessories to sports equipment (weights, exercise bikes, rackets, balls, etc.). Otherwise, you can choose to specialise in a specific sport and offer items related to that discipline.

Let's look at some practical examples of trending products to sell in the sports category.


That is, designer sportswear. Wearing sportswear outside of training is the fashion of the moment, especially among teenagers and young adults between the ages of 20 and 30. Why sell Athleisure online? Because the user expects to find slightly lower prices than in traditional stores. Some examples of items to sell online in the athleisure category are: sweatshirts, trousers, hats, leggings, socks, shoes, and so on.

Sport flasks

These are some of the most sought-after products; the ever-growing orders have confirmed the popularity of these items, the demand for which is increasing considerably. The initially low prices are one of the reasons why you should invest in sports water bottles for your online business.

Mesh shoes

These shoes are primarily designed for workouts, but have now become popular for athleisure looks. The global order for both men's and women's mesh shoes is continuously growing - you can be sure that this is a trendy product for 2022!


We know that trending products don't change drastically from one year to the next, so it's likely that if you'd done similar research into what to sell online in 2021, you'd already come across some of the items mentioned above. If so, you now have confirmation that those products are still a winning choice on what to sell online in 2022: in fact, if a trend holds steady over time or even grows, it means there's market demand for that product and your ecommerce business can carve out a space in the supply.

Once again, we encourage you to open your own ecommerce store by reminding you that an online store, unlike a traditional one, can offer a greater variety of products and can expand or modify its catalog according to customer demand, especially if it operates in dropshipping. Since you don't have to maintain a warehouse, make an inventory or manage the transportation of goods, in fact, e-commerce is the perfect solution for those who want to dedicate themselves to sales and don't have the capital to start a physical business.

To the question "what do you need to sell online?" we could now more simply answer: you need a responsive technology and marketing partner, it will allow you to be focused on scaling your business. We are experts in eCommerce, proud to build successful stores.

Let's build something great together!

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