9 min

Technologies Every Marketer Should Know

August 30, 2021
Technologies Every Marketer Should Know
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Using technology to optimize your marketing approach for maximum effect is a standard, whether it's an email list building tool or a consumer usage data aggregator. To get the most out of your advertising budget, it's critical to keep up to date on the latest tactics that can enhance your workflow and overall performance.

In this post, we'll go over some of the most essential marketing technologies to be aware of and then get into what they can do for your company. Let's get started!

Understanding Marketing Technologies

Everything is going digital, including marketing. Being a good communicator is no longer enough. To improve their performance, marketers must also be able to comprehend and effectively utilize digital technologies.

In general, any marketing technology can be referred to as 'martech' (a combination of the terms "marketing" and "technology"). Social media marketing, for example, is a popular example.

Marketers generally rely on the many technology to improve their processes across the client lifecycle. Here are some examples of how you may use them:

  • Campaign planning and execution - Many tools are available to assist you in planning, designing, and scheduling various types of campaigns, such as email, social media, and pay-per-click (PPC) advertisements.
  • Collecting and evaluating outcomes - Using various analytics monitoring tools to collect data on the performance of your campaigns may help you optimize existing and future marketing technology and efforts.
  • Customer Relationship Management - Maintaining contact with consumers in order to cultivate loyalty and drive repeat purchases is critical for optimizing your ROI). There are several online platforms that can assist with this.

Marketing Technologies Every Marketer Should Know

There are so many online tools, and mastering them all is likely impossible. The ones you choose to focus on will be determined by the needs and audience of your brand. That being said, here are some cases that might be useful regardless of your objectives.

1. Analytics Reports

According to studies, 40% of marketers must constantly evaluate data and consider analytical skills. Of course, in order to use such abilities, you must first acquire data to analyze.

Nowadays, almost anything can be monitored. Personal data is utilized to provide tailored advertising across websites, ecommerce purchases are tracked, and even the success of your email campaigns can be analyzed.

As a marketer, collecting and analyzing data from your campaigns is critical for iterating and improving your strategy. There are various tools that can assist you depending on what you're attempting to monitor:

  • Google Analytics: Tracks website visitor activity and displays information such as traffic volumes, session length, popular content, and more.
  • Email sender analytics: To measure the effectiveness of your campaigns, several major email marketing systems, like Mailchimp, gather data for metrics such as open rate, delivery rate, click-through rate (CTR), and more.
  • Social media analytics tools: Facebook, Instagram, and Twitter, they all offer specialized analytics tools that measure engagement, reach, and other critical metrics relevant to marketing on these platforms.

2. Conversion Optimization Tools

Conversion optimization is the process of encouraging website users to interact as much as possible with your content, goods, and services. You might want them to fill out a form at the very least so you can collect their email addresses for future campaigns.

Conversion optimization solutions allow you to delve deeply into visitor data and refine every area of your organization. You'll need appropriate analytical abilities for this to guarantee you're testing exactly what you need to and don't draw erroneous conclusions from your tests.

Some popular tools used for this include:

  • Optimizely, is a tool that allows you to generate A/B test for your landing pages and other sections of your website.
  • Unbounce, which allows you to create and improve landing pages that draw your visitors' attention to a specific target.
  • Browserstack, that is a live, web-based browser testing tool for mobile and desktop browsers.

3. "Low Code" Technologies

Zapier is a perfect example

Low code is a practice that encourages marketers to understand just enough about coding systems to properly utilize their capabilities. This is based on apps or systems that provide visual modeling rather than code. This category includes drag-and-drop page builders.

You can create websites or applications for events using low-code technologies without having to consult with your software engineering staff. This promotes rapid application development while also lowering expenses.

What we recommend for all marketers is Zapier, a tool that helps you automate repetitive tasks between two or more apps, no code necessary. When an event happens in one app, Zapier can tell another app to perform (or do) a particular action.

4. Artificial Intelligence (AI)

AI is a standard component of many platforms today, allowing marketers to simplify operations, analyze data, and improve campaigns. This has given rise to the term "AI marketing".

60% of marketers believe that AI has helped them with data strategies, and 59% of B2B marketers believe it will help them discover prospects. Predictive marketing, for example, gives businesses new ways to reach out to their target audiences.

Predictive marketing use AI algorithms to process massive amounts of data from user profiles and extract insights for lead refinement. This is typically used on ecommerce sites to make highly relevant product recommendations.

Another use of AI is the use of chatbots to conduct intelligent and customized discussions with current and potential consumers. It is also being used in search engine marketing (SEM), voice and visual search, picture recognition, information analysis, and in other fields.


Using technology in your marketing tasks and being up to date on current and future technologies will help you be more effective. It may also result in a greater ROI. Analytics, AI, conversion optimization tools, and cheap code are some technologies to be conscious of.

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